The Lifeway spot, designed to highlight the brand's market-leading, protein-forward and probiotic-packed drinkable kefir, will debut across Lifeway's Instagram, TikTok, and other digital platforms on Friday, February 6, bringing fresh energy and a new voice to one of the year's biggest cultural occasions.
Dairy Farmers of America President and CEO Dennis Rodenbaugh will remain chair of the board of directors, which includes leadership from across the dairy value chain.
Oikos, a high-protein yogurt brand of Danone North America, is making its return to football's biggest stage with a new Game Day spot, "The Big Hill." The 30-second ad shows how the protein-packed lineup from Oikos can boldly power the strength it takes to push through life's uphill battles, proving that "Stronger Makes Everything Better."
Hain Celestial Group reached an agreement to sell its North American Snacks business, including Garden Veggie Snacks, Terra chips and Garden of Eatin' snacks, to Snackruptors Inc., a Canadian, family-owned snacks manufacturer, for $115 million in cash.
The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.
The fresh look brings Carvel's recent rebrand to life, pairing the brand's classic heritage with a brighter, bolder, more modern personality. Pops of summery yellow join Carvel's signature cherry red and blue frost, plus playful design elements and iconography nod to Carvel's rich history and nearly a century of ice cream cake innovation.
The spot follows Emmy-nominated actress Kathryn Hahn and pro football powerhouse Derrick Henry on a quintessential cable car tour through San Francisco.
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