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Packaging protects the product, but it is also a billboard of sorts where processors make claims about a food’s nutrition, value and ingredients.

According to Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market by Packaged Facts, a division of MarketResearch.com, Rockville, Md., changes in thinking about what it means to get old have occurred alongside a rising concern by consumers of all ages about doing what it takes to improve their health and wellness.

Because our roots are planted deep in the natural and organic foods movement, WhiteWave Foods has always been dedicated to providing consumers with nutritious, innovative and responsibly produced foods.  For us, this means not only producing products that consumers want and need – such as Silk, Horizon, International Delight, Fruit2Day and Land O Lakes products – but doing so in ways that are environmentally responsible.

Listeria monocytogenes (L. mono) is a gram-positive bacterium and a specific member of the Listeria family. It is capable of causing severe illness and even death. The mortality rate from L. mono in susceptible populations is one of the highest of any known food pathogen.

Dairy farmers’ long investment in nutrition research is paying dividends. Dairy is becoming recognized for its unique nutrient package and health benefits in the nutrition community. However, few consumers are aware of what dairy has to offer, and other foods and beverages are capitalizing on dairy’s nutrients.

Being in the media, I consume a lot of media: newspapers, magazines, television, radio, websites and billboards. And being editor of this magazine, I’m particularly interested in the portrayal of food, especially dairy foods, in these media.

As early as the 1800s, it was recognized that the nutritional status of children could be improved through organized public and private feeding programs.

Dairy foods designed for children’s nutritional needs and taste preferences are one of the greatest opportunities available.

Better-for-you and better-for-the-environment are two themes driving innovation. Dairy processors enhance foods with antioxidants and vitamins.

Dairy processors and the foods they make have a pretty good reputation for safety and cleanliness. Aside from news articles about illness traced to consumption of raw milk, recalls of pasteurized fluid milk are not common. Drinking raw milk can be dangerous, especially when the product is mishandled by the purchaser.