Your new product has hit the shelves. The packaging is bold and innovative. The claims are convincing and based on solid science. The flavor has been-well, it has been masked. The customer buys it once, but will he or she purchase it a second time if the flavor is less than optimal?
Smith Dairy Products Co., Orrville, Ohio, marked national ice cream month in July by taking a look back at some of its famously successful, and just plain infamous flavor ideas. Some were quite surprising, others...well, duh.
Need a distributor of equipment or someone to install a processing system? The following list is provided by FISA, the association of distributors serving sanitary processing.
There's a new CEO at Kraft Foods again. Just 2½ years after Roger Deromedi was given full leadership control of the nation's largest food company, he has been replaced by Irene Rosenfeld, a former Kraft executive who most recently served as CEO of the Frito-Lay division of PepsiCo Inc.
Sandwich chain Subway redefined the spokesperson with Jared, the real life everyman who lost weight by eating Subway's food. Well, meet Robin, the dairy industry's Jared.
Cold Stone Creamery has reportedly inked a deal with Target Corp. to open four test stores inside the discounter's stores starting this fall. Locations have not been determined.
RSS
