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The healthy halo of orange juice became a tad smudged in the last year. While the beverage continues to dominate the refrigerated juices and drinks category, dollar sales dipped 1.2% and units were down 3.2% in the 52 weeks ending April 17, according to SymphonyIRI Group, a Chicago-based market research firm.
It used to be that cultured products were used as components of something larger - cottage cheese for casseroles, sour cream as a condiment or dips for, you guessed it, dipping. Even yogurt adds a creamy value-added touch to pastries and sweet goods.
“Dairy technology” may sound oxymoronic, given the most common connotations of technology. After all, we are an industry that has to strategize about feeding animals and what to do with their byproducts.
For the past few years, yogurt has been touted as a healthy go-to breakfast option, especially since all consumers have to do is add some granola or fruit pieces or drizzle on some honey for a better-for-you on-the-go snack.