Packaging design - Articles - Page 2

Packaging upgrades boost dairy product marketing

Evolving technologies are enabling dairy processors to leverage packages with vibrant graphics, while enhancing product safety and sustainability.

Richard Mitchell

August 2, 2022

Packaging is becoming an increasingly potent dairy merchandising vehicle. Enhancements to labeling, shrink wrap, and printing equipment are resulting in the development of visually appealing containers with recyclable films and sleeves that are tamper-evident and that help extend a product’s shelf life.

A Dutch Masterpiece unveils new branding

The updated cheese packaging features identifiable Dutch painters and tasting notes.

February 4, 2020

A Dutch Masterpiece, a cheese brand of FrieslandCampina, Amersfoort, Netherlands, said it unveiled a new brand redesign for 2020, which includes new packaging and a revamped website.

Tetra Pak introduces digital printing technology for beverage cartons

The customizable technology will be a first in the food and beverage industry.

January 21, 2019

Tetra Pak, Lausanne, Switzerland, said it will be the first company in the food and beverage carton industry to offer full-color digital printing on its carton packages.

Bassetts Ice Cream freshens pint packaging

The release of the new packaging coincides with the 125th anniversary of the company’s presence in Philadelphia’s iconic Reading Terminal Market.

March 23, 2018

The release of the new packaging coincides with the 125th anniversary of the company’s presence in Philadelphia’s iconic Reading Terminal Market.

Design matters

Why your milk carton is probably a big bore

Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.

Mike Wencel, Sr.

July 21, 2015

A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.

Redesigning milk packaging can drive sales

Mike Wencel, Sr.

February 11, 2015

With new FDA labeling regulations coming soon, it’s the perfect time for dairy processors to redesign their dairy packaging, refresh their brand and drive sales.