Philadelphia-based Bassetts Ice Cream, America's oldest ice cream brand, announced the launch of a new retail pint design that bridges the brand’s historic presence with an updated look.
“We are very pleased with how the new design works with new and old customers alike,” said Michael Strange, president and fifth-generation family member — the great-great grandson of the company’s founder.
Strange noted that the redesign is the first update to the company’s branding in more than a decade. He hired local artist — and regular customer at his Reading Terminal Market retail shop — Lynn Lascaro to hand-paint illustrations that capture the essence of each ice cream flavor. Graphic designer Steven Smith used Lascaro’s designs to create an entirely new retail branding scheme, including a subtle update to the company’s classic logo.
The release of the new packaging coincides with the 125 year anniversary of the company’s retail presence in Philadelphia’s iconic Reading Terminal Market.
In addition to new flavor salted caramel pretzel, Bassetts Ice Cream said it has 11 flavors available in retail pints in markets across the Philadelphia region. Flavors include butter pecan, butterscotch vanilla, chocolate, coffee, cookies & cream, Guatemalan ripple, mint chocolate chip, peanut butter swirl, raspberry truffle, strawberry and vanilla.