Milk consumption appears to be rebounding, with the Dairy Milk category seeing a 3% increase in dollar sales to $17.7 billion. Similarly, the Refrigerated White Dairy Milk subcategory reported a 3% rise to $15.8 billion. While unit sales remained flat, this growth in revenue suggests a renewed consumer interest in milk.
The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.
Our trip to Smith Brothers Farms included two stops: one was a visit to the Kent, Wash., plant, where the company processes milk. Following this visit, we traveled 20 minutes to Federal Way, Wash., to check out the company’s distribution center, the origin of all Smith Brothers Farms’ home delivery services, which is the pillar of many communities.
The new flavor marks the first time the dairy product has been transformed into a frozen soft serve dessert and meal replacement, according to the company.
The event marks the launch of Phase Two of Lifeway's four-phase, $45 million expansion project, a long-term investment designed to double overall production capacity, increase operational efficiencies, expand production hours and staffing, and solidify the Midwest's position as the global hub of kefir production.
When looking at alternatives to traditional milk, as defined by Chicago-based market research firm Circana, one category clearly stands out: kefir. Sales of the refrigerated beverages are red hot, with dollar sales rising 23% year over year (YoY) to $211 million during the 52-week period ending June 15. This figure was bested by unit sales, which increased 26% YoY to 55 million.