Milkpep - Articles - Page 4

Milk’s Olympic approach to disrupt, engage

MilkPEP is putting milk brands at the center of the 2020 Olympic Games conversation

February 17, 2020

Faced with challenging times, it's time for the milk category to regain the narrative and recapture the attention of core consumers.

Yin Rani named CEO of Milk Processor Education Program

She brings ‘passion for collaboration, strategy and impact to the milk industry.’

September 27, 2019

Rani brings nearly 25 years of integrated marketing experience across consumer packaged goods companies and marketing agencies to the fluid milk promotion program.

The 2018 Milk Marketers of the Year are making the case for milk

Kemps and Rutter’s earn top honors in the 2018 Milk Marketers of the Year Awards

Kathie Canning

October 8, 2018

The Milk Marketers of the Year Awards celebrate milk processors' stellar creative marketing efforts to promote the consumption of milk using Milk Processor Education Program (MilkPEP) - programs.

Olympics Brigetta Barrett Jim Carper at MilkPEP presentation at 2016 Dairy Forum

Milk rings

MilkPEP CEO calls Olympics sponsorship a ‘big solution’ to a ‘big challenge’

Kadison said that she never expected that a sponsorship deal with the U.S. Olympic Committee would be a reality for MilkPEP or the milk industry.

February 2, 2016

MilkPEP announced that as an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. T

CEO viewpoint

Why I’m optimistic about milk’s prospects in 2016

Sales of flavored milk are growing, as are those of whole milk. Innovation is reinvigorating the category, and plant-based milk alternatives are facing scrutiny by the media and consumers.

Gary Aggus

January 18, 2016

Gary Aggus, the chairman of the board of MilkPEP lays out four important priorities for the fluid milk industry to address in 2016.

Got time to volunteer?

USDA issues call to serve on the National Fluid Milk Processor Promotion Board

USDA is accepting nominations for board representation in four geographic regions: New England, the Southeast, the Midwest and Texas.

December 1, 2015

The USDA has issued a call for nominations to serve on the board of the National Fluid Milk Processor Promotion Board (also known as MilkPEP). Nominees for the regional positions must be active owners or employees of a fluid milk processor.

The competitive set

How MilkPEP plans to make milk relevant

CEO Julia Kadison says the group will work ‘more aggressively to come out against the milk naysayers’ and it will aid dairy processors in telling milk’s protein story.

January 22, 2015

MilkPEP CEO Julia Kadison is “very optimistic” about the future of milk sales.

Boardroom

Julia Kadison is selected to lead MilkPEP

She had been serving as interior CEO following the resignation of Vivian Godfrey.

August 1, 2014

The Milk Processor Education Program has appointed Julia Kadison as Chief Executive Officer. She held the position of Interim CEO/Vice President of Marketing for MilkPEP, following the resignation of Vivian Godfrey in November 2013.

Awards

Sunnyside Farms, Borden Co. of Florida are winners in MilkPEP program

The awards program showcases processors’ successes in implementing MilkPEP’s two occasion-based strategies, Breakfast at Home and Refuel with Chocolate Milk.

May 27, 2013

MilkPEP named Sunnyside Farms the winning processor in the Breakfast at Home category and the Borden Company of Florida the winner in the Refuel category. Both companies promoted milk through effective local marketing using MilkPEP’s free resources.

Weekly news round-up

Jim Carper's Dairy Case

James Carper

April 27, 2012

A look at the people, products and processors making headlines this week. In this edition: Nestle, MilkPEP, Pinkberry, Wendy's, T.F.I. Friday's and more.