Milkpep - Articles - Page 2

MilkPEP aims to put milk shaming to shame

MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.

November 14, 2023

Queen Latifah has joined the campaign.

State of the Dairy Industry: Milk suffers a knockdown

The dairy category is in no way down for the count, however.

Richard Mitchell

November 7, 2023

Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%

Janelle Monáe makes suprise visit at Milk event

And literally, along the marathon route, Milk created a milky white tunnel of motivation with a Cheer Squad between mile 23 and 24 - the notoriously hardest part of the course to help power runners forward when they need it most.

November 6, 2023

Milk's on-site marathon presence in New York marked a continuation of the program's Sponsorship Tour, which started last year in New York and has continued to expand into a community of more than 14,000 Team Milk runners.

Milk Bar and got milk? team for Holiday Milk Collection

Designed by Christina Tosi's team, the Holiday Milk Collection is a "best hits" compilation of the flavors of the season.

November 2, 2023

An homage to Milk Bar's Cereal Milk, the Holiday Milk Collection is a capsule collection of entirely new, limited-time flavors - Apple Cider Donut Milk, Pumpkin Cinnamon Milk, and Sugar Cookie Milk - all specifically crafted using real dairy milk.

MilkPEP offers free Chicago subway rides to support marathoners

CTA's Red Line is one of the easiest ways spectators can follow and cheer on their friends and family along the racecourse.

October 3, 2023

As part of Milk's 26.2 Gonna Need Milk campaign, Milk is committed to sponsoring every woman running.

The dairy industry aims to attract a younger audience

Organizations get involved in things youths like most

Brian Berk

August 4, 2023

Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.

MilkPEP launches new game concept

The game offers three first of its kind maps (Spacemap, Medieval Map, and Steampunk Map)

June 20, 2023

Zany Ziplines will launch via a live-streamed tournament on Twitch and TikTok from the gaming zone at VidCon Anaheim on June 22 at the Anaheim Convention Center.

Milk sponsors women running the Denver Marathon

Milk aims to provide motivation and inspiration for #TeamMilk at every touchpoint of the 26.2 journey.

May 16, 2023

During the race on Sunday, May 21, the #TeamMilk cheer squad is taking over mile 23 with a milky white tunnel of motivation in support of all runners as they head into the final miles of the race.

Hiland Dairy names new president

Rick Beaman takes over for Gary Aggus, who led the dairy processor for the past two decades.

March 28, 2023

Rick Beaman joined Hiland Dairy in 2012 and was vice president before being named president.

Milk launches new initiative to sponsor female marathon runners

26.2 campaign launching the Every Women Sponsored Fund in a continued partnership with Girls on the Run International.

March 9, 2023

After sponsoring women runners at the 2022 Marathon in NYC, this year Milk aims to extend support even further, sponsoring every woman running any marathon who signs up for Team Milk.