Philadelphia launches Lactose Free cream cheese

Philadelphia launched Philadelphia Lactose Free.
Made with real dairy and delivering the same rich, creamy taste consumers expect from Philadelphia, the new innovation reflects Kraft Heinz’s strategy to modernizing its iconic brands through meaningful innovation that meets evolving consumer preferences and dietary needs, the company said.
Despite growing consumer demand for lactose-free products, few cream cheese options have matched the taste of traditional dairy cream cheese. After more than two years of development, Philadelphia Lactose Free fills that gap, delivering the creamy taste consumers love in a format that fits their dietary needs, Kraft Heinz noted.
Philadelphia Lactose Free cream cheese features no added preservatives, flavors or dyes. Philadelphia Lactose Free uses a lactase enzyme to help make the product easier to digest for people who are sensitive to lactose, allowing consumers to enjoy the real dairy cream cheese without the discomfort or tradeoffs.
“For too long, many lactose-intolerant consumers have had to miss out on cream cheese and some of the foods they love most,” said Maddy Zingle, vice president of marketing at Philadelphia Cream Cheese. “Philadelphia Lactose Free changes that. From a perfectly schmear-ed bagel to a homemade cheesecake, fans can once again enjoy their favorite recipes without sacrificing the rich, creamy taste they expect from Philadelphia. It also opens the door to new creamy possibilities in the kitchen, transforming any dish from good to Really Philly Good.”
Philadelphia Lactose Free will be available at major retailers nationwide starting in August.
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