Breyers introduced Breyers Sundae Swirls, a new sundae-in-a-tub experience loaded with rich mix-ins and extra-thick sauce swirls.

Breyers tested countless tubs along the way, scoop after scoop, to make sure every serving delivers the perfect amount of sauce. Each tub brings together a smooth, creamy base, rich mix-ins such as brownie and cake pieces, and a breakthrough technology that ensures thick swirls of ooey-gooey goodness in every scoop.

"Sundaes have long been part of family traditions, and Breyers has been part of those moments for generations," said Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Co. "That history gives us a unique opportunity to make the sundae experience more enjoyable and convenient for families today, without losing what makes it special. With Sundae Swirls, we've brought the full sundae experience together in one shareable container."

The Sundae Swirls lineup launches with four crave-worthy flavors inspired by classic desserts Americans know and love in a shareable, 48-oz format:

• Hot Fudge Brownie Sundae: Inspired by the ultimate hot fudge brownie sundae, this flavor blends creamy vanilla with thick chocolate sauce and chewy brownie pieces for an ooey-gooey, homemade brownie moment in every scoop.
• Salted Caramel Truffle: A sweet-and-salty indulgence, with creamy vanilla folded around golden ribbons of salted caramel and chocolate truffle pieces for a perfectly balanced blend of rich caramel, delicate sea salt and decadent chocolate.
• Strawberry Pound Cake: This scoop takes its cues from classic strawberry pound cake, combining rich vanilla, jammy strawberry sauce and buttery cake bites to deliver the creamy, fruity, cakey balance of a timeless dessert.
• Chocolate Lava Cake: A true homage to chocolate lava cake, featuring a velvety chocolate base layered with molten-style lava swirls and fudgy cake pieces that come together to capture the decadence of the iconic dessert.

Breyers is made with 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably sourced fruit and vanilla.

Breyers Sundae Swirls will be available in 48 oz tubs at major retailers nationwide this month with an MSRP of $5.49.