Born and raised in the Driftless Area of Wisconsin where the co-op was founded, Nelson started her career at Organic Valley in 2005 as an intern. She later moved into roles in marketing, sales analysis, recruitment, employee relations, field operations, and dairy pool management. In every position, Nelson excelled and deepened her understanding of cooperative structure and strategy.

Nelson takes the lead as outgoing CEO Jeff Frank leaves to assume the CEO role at Monogram Foods.

Frank joined Organic Valley in January 2023. "I'm incredibly proud of what we have accomplished together," Frank said. "I'm leaving humbled by the work we've done, grateful for the relationships I've made, and with a greater appreciation for the organic movement and organic family farms."

Organic Valley farmer and board president Dave Hardy recognizes Frank's contributions to the co-op and is optimistic about what the co-op will accomplish with Nelson's guidance.

"Jeff's achievements were remarkable, and we are enthusiastic about the opportunities ahead," Hardy said. "The Board chose Shawna because of her demonstrated strong leadership, understanding of the farmer membership, and connection to the employees. She has shown dedication to the mission and to organic food, and with her vision will lead our farmer-owned cooperative forward."

Nelson holds a Bachelor of Science in Business Administration from the University of Wisconsin-Stevens Point and resides in La Farge, Wis., with her husband and son.