MPearlRock acquires nutpods
MPearlRock is a partnership between PearlRock Partners and MidOcean Partners.
MPearlRock acquired nutpods, a better-for-you, non-dairy coffee creamer category.
MPearlRock is a partnership between PearlRock Partners and MidOcean Partners, a New York-based alternative asset manager specializing in middle market private equity and alternative credit investments, specifically focused on identifying and backing high-growth, emerging consumer packaged goods brands.
Terms of the transaction were not disclosed.
Founded in 2013 by Madeline Haydon, nutpods is a dairy-free alternative to traditional coffee creamers highly recognized for its taste and creaminess, diverse flavor offerings, and wholesome ingredient profile.
Brian Kelley, Chief Executive Officer of MPearlRock, commented, “nutpods is a remarkable entrepreneurial success story that exemplifies the businesses and management teams with whom we seek to partner. We have been following nutpods for the past few years and have been impressed with Madeline’s vision and disciplined approach and how she built strong customer loyalty by developing and marketing a truly superior product," said Brian Kelley, CEO of MPearlRock. "We are thrilled to support the next chapter in nutpods’ evolution and are delighted to work with Madeline and her team to accelerate growth and provide the resources to best position the brand to deliver unique, healthy products to loyal and new customers.”
Madeline Haydon said, “We are proud to join MPearlRock in the next stage of our brand’s evolution. Brian’s background with leading global consumer brands coupled with MPearlRock’s capabilities and resources makes them an ideal growth partner for us. We are excited to reach more consumers in new channels and new product verticals who allow us to become part of their daily coffee ritual.”
In 2019, nutpods received a strategic investment from VMG Partners, an investment firm that backs visionary consumer brands, consumer services, and technology companies. Over the course of their four-year partnership, nutpods more than tripled net sales.
“I am grateful for the support and guidance from the VMG team to help us navigate the unknown, grow nutpods into a formidable brand within a crowded category, and bring my dream to life. I am excited to take this next step with MPearlRock and continue our brand’s impressive journey,” said Haydon.
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