PRIMO Partners acquired two Ben & Jerry's locations in Georgia, bringing its total store count to 20. 

Notably, this acquisition of stores in Savannah and Tybee Island will make PRIMO Partners the sole Ben & Jerry's operators in the state of Georgia, the company states. With the Savannah location in the heart of the city at 25 E. Broughton and the Tybee Island shop at 15 Tybrisa St. just steps from the ocean, both are primed to be a hot spot for residents and tourists alike. Each scoop shop will be holding a grand re-opening celebration on Ben & Jerry's Free Cone Day in 2024.

"2023 has been a banner year for us as we've added six scoop shops to our portfolio as well as our first Starbucks Cafe," said Antonio McBroom, CEO and Visionary of PRIMO Partners. "As we've reached this significant 20-unit milestone, I have a wide range of emotions reflecting on the journey and the fact that I became a scooper at my local Ben & Jerry's twenty years ago. We are exceptionally blessed to continue to grow and serve each other and our guests with world-class hospitality. The impact and momentum of the PRIMO movement is on a new level!"

Currently, PRIMO Partners operate in D.M.V. (DC/Maryland/Virginia), Florida, Georgia, Missouri, North Carolina, South Carolina, Tennessee, and Texas. Now as PRIMO looks to its future, the team has sights set on further expanding its footprint in core Southern markets by aligning with new partners and clients. Additionally, PRIMO looks to continue to build the real estate development and ownership arm of the business while executing operational excellence to spread joy to its supporters and guests.

"Working with PRIMO Partners over the years has truly been one of the highlights of my career," shared Jerry Greenfield, co-founder of Ben & Jerry's. "They are not only superb business partners – most importantly, they are incredible human beings. I look forward to watching their continued growth and success."