Dr. Bombay Ice Cream, the brainchild of legendary rapper Snoop Dogg, introduced its newest flavor BIRTHDAY PARTY, a birthday cake-flavored ice cream, in celebration of Snoop Dogg and his wife’s birthday. 

Birthday Party is made of yellow cake ice cream with candy sprinkles, crushed pretzels, and chocolate frosting swirls, for a twist on the classic birthday cake flavor. The new flavor will be sold for a limited time in select Walmart locations across the country during the month of October. 

Dr. Bombay Ice Cream, founded by Snoop Dogg and Happi Co., first entered the frozen treats scene with seven unique flavors in late July: Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Tropical Sherbet Swizzle, Rollin’ In the Dough, S’More Vibes, and Syrupy Waffle Sundaze.