Albertsons Cos. redesigned its Open Nature brand. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that are free from unnecessary additives. As customers explore easier ways to make balanced food choices, Open Nature offers a range of new products, flavors and categories to choose from at an affordable price, Albertsons stated.
"Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions. As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices,” said Brandon Brown, SVP of Own Brands at Albertsons Cos. “The expansion of our Open Nature offerings demonstrates an ongoing commitment to support the health and wellbeing of our neighbors and communities.”
Open Nature has launched 12 new plant-based products within its growing portfolio. The expansion includes dairy-free yogurt alternatives, non-dairy cheese alternatives and non-dairy frozen desserts to support a balanced, plant-forward diet at an accessible price.
The new items available at Albertsons Cos. banner stores, including Safeway, Albertsons, Vons, Jewel-Osco, ACME and Shaw's, are:
- Dairy-Free Coconut Yogurt Alternatives available in Vanilla, Strawberry, Raspberry and Mango flavors.
- Non-Dairy Cream Cheese Alternatives in Original and Chives & Onion;
- Non-Dairy Shredded Cheese Alternative in Mozzarella and Cheddar blend;
- Non-Dairy Oat Frozen Desserts in Vanilla Bean, Peanut Butter Chocolaty Chip and Chocolaty Peanut Butter Pretzel flavors;
- Non-Dairy Almond Frozen Desserts in Cherry Maximum Fudge Moose Tracks and Caramel Macchiato flavors.
The Open Nature brand launched in 2011 with more than 100 products and a vision to provide customers with access to natural meats and flavorful food.
