Milk Bar launches Batter Bites

Frozen novelties will launch in three flavors: Gooey Butter Cake, Marshmallow Brownie and Peanut Butter Pretzel.

Milk Bar, founded by award-winning chef Christina Tosi, added Batter Bites, a bite-size snackable frozen novelty, which is now available at Whole Foods and more.

Milk Bar entered into the Grocery category in 2020 and, in just two years, is available in more than 10,000 grocery stores with offerings including soft-baked cookies, signature cake truffle-inspired Truffle Crumb Cakes, and pints of ice cream. Batter Bites marks the brand’s fourth product line and first foray into frozen novelties, a largely emerging category.

While previous Grocery store innovations took inspiration from the brand’s bakery offerings, the inspiration behind Batter Bites stems from Tosi and her culinary team’s decidedly favorite part of the baking process: sneaking a taste of the batter. Developed out of Milk Bar’s R&D test kitchen in Brooklyn, N.Y., these poppable treats are designed to turn nostalgia into a gratifying moment of indulgence.

Batter Bites will launch in three flavors: Gooey Butter Cake, Marshmallow Brownie and Peanut Butter Pretzel. These melt-in-mouth, pillowy bites are ready to eat, are uniquely fudgy in texture, and are packed with their own personality and surprise moments.

“There has always been something irresistible about taking a swipe at the batter bowl after a good day of baking. It’s an innate feeling that follows you from childhood into adulthood, and it’s something we as bakers at Milk Bar never get tired of. Batter Bites serves those feelings up unapologetically," said Christina Tosi, Founder and CEO of Milk Bar, “Whether you’re popping a few between Zoom calls or enjoying them alongside a bowl of popcorn during movie night, these magical bites were created as we asked ourselves ‘why not?!’ when it comes to dessert, and the result is sure to be your next favorite snack.