BNP Media (www.bnpmedia.com), publisher of Dairy Foods and one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs. Previously orangetap marketing, BNP Engage will capitalize on the industry-specific expertise of  BNP Media’s 45-plus publications and connect its clients to a vast audience of decision makers across multiple industries.

“This isn’t a run-of-the-mill marketing agency,” said Tagg Henderson, owner and Co-CEO of BNP Media. “BNP Engage is uniquely positioned to connect businesses with services powered by our well-established editorial, publishing and marketing infrastructure at BNP Media. Our in-house industry expertise and technical knowhow enables us to create the kind of content that can drive their marketing and leverage it to reach niche audiences across a wide range of markets.”

Businesses today face pressure to develop marketing content and campaigns that result in a real impact on their bottom-line performance. However, the time and resources required to consistently develop this type of effective, compelling content to guide marketing goals can be hard to develop and maintain in-house. By providing end-to-end project management and content creation powered by niche-market knowledge, BNP Engage offers clients the efficiencies and strategic creative support needed to drive their business objectives, BNP Media said.