Montchevre, a brand of Montreal-based Saputo Inc., said it is launching its first consumer promotion to inspire and encourage fans to include its fan-favorite flavored goat cheeses such as Natural, Cranberry Cinnamon and Garlic & Herb varieties on this year’s party cheeseboards.

Nov. 1 through Dec. 31, consumers may visit to build their own virtual cheeseboard for a chance to instantly win an assortment of prizes, including a customized cheeseboard, picnic wine glasses and Uber credits. Recipes and inspiration on ways to enjoy the goodness of goat cheese this holiday season also can be found on the brand’s website.