Anuga, the world’s largest food fair for the retail trade, foodservice and catering markets, is celebrating 100 years of food innovation since its first exposition in Stuttgart, Germany, in 1919. A lot has changed in terms of trends and technology, but one thing that has remained constant: consumers’ desire for delicious and nutritious food and beverage.

That will be the focus of the 35th installment of Anuga, which will take place at Koelnmesse in Cologne, Germany, Oct. 5-9, 2019. This biennial event is a central business and communications platform for all players involved in the development, manufacturing, marketing, distribution and sale of food and beverages, the show’s organizers said. It’s where new products make their debut to complement today’s and tomorrow’s trends. For many product developers, it’s where they go to observe innovations and generate ideas for the future.

The 2017 expo attracted nearly 165,000 trade visitors from approximately 200 countries, as well as more than 7,400 exhibitors. The event’s organizers said they anticipate breaking this record in 2019.

Anuga can best be described as 10 trade shows under one roof, as the exposition is divided into themed areas. The themed halls include: 1) Bread & Bakery, 2) Chilled and Fresh Food, 3) Culinary Concepts, 4) Dairy, 5) Drinks, 6) Fine Food, 7) Frozen Food, 8) Meat, 9) Hot Beverages and 10) Organic, organizers said. For the first time, Anuga is offering participation opportunities for startup companies in special pavilions located in each of the show halls.

Also new for 2019 is the Boulevard of Inspiration, which will showcase new products and house the Anuga Trend Zone, a program stage where experts from Innova Market Insights and Euromonitor will present analyses on the developments in the food and beverage industry. In addition, there will be a strong focus on the future of food at a platform called Anuga Horizon 2050. Here, visitors will be able to explore new technologies, solutions and industry innovations focused on startups, sustainability, alternative proteins and social media, organizers said.

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