The promotion will highlight two of its dairy-based dressings.
Sandpoint, Idaho-based Litehouse Inc. said it will kick off its annual Big Game retail promotion on Jan. 19. The “Bring on the Heat: Hot Wings, Cool Dip” promotion will support retailers and highlight the company’s refrigerated dairy-based Homestyle Ranch and Chunky Blue Cheese 13-ounce dressings.
“Chicken wings are a staple at any game day gathering, and we know more than 50% of consumers are using their dressing as a dip, so the Big Game is a perfect opportunity for retailers to promote with Litehouse and increase sales,” said Camille Balfanz, brand manager at Litehouse.