Frozen yogurt chain Pinkberry, Scottsdale, Ariz., launched a promotion in support of the movie Pitch Perfect 3 from Universal Studios, “creating a harmony of flavor and fun.”
As part of the promotion, fans are encouraged to “step into the spotlight” for a chance to win a trip for two to the premiere of Pitch Perfect 3, as well as other prizes. To enter, fans simply snap a photo of their favorite Pinkberry swirl, give it a “Totally Pitchin' name,” and share it to social media using the hashtag #PitchPerfectPinkberry, the company said.
