Brio Ice Cream puts the focus on nutrition and taste
The company reformulated its recipe and updated the packaging with cleaner, bright look.
Brio Ice Cream, owned by Nutricopia, Montpelier, Vt., is disrupting the frozen dessert aisles with its dairy dessert that puts the focus on nutrition, premium quality ingredients and flavor. The company re-formulated the product line, now featuring organic whole milk from pasture-raised cows and probiotic cultures. Brio is certified gluten-free and certified kosher, and is made with no artificial flavors, colors or sweeteners.
The company also updated its packaging and formats. It now features a cleaner look, with brighter colors and lots of information right on the package, along with a new single-serve option with a built-in spoon in the lid.
Brio Ice Cream touts many of health claims right on its packaging, including pasture-raised, made with organic whole milk, anti-oxidants and non-GMO. The dessert’s ingredient list includes organic whole milk, natural fructose, organic agave nectar, organic coconut oil and probiotics. It also contains several vitamins and minerals, including Vitamin A, C, D, B12 and B6.
It comes in six flavors: strawberry, vanilla caramel, dark chocolate, tropical mango, café latte and its new Madagascar vanilla. A 3.6-ounce cup of the dark chocolate flavor contains 135 calories, 6 grams of fat, 13 grams of sugar and 5 grams of protein.
Available in stores nationwide, the pints retail for $4.29 to $5.99. The 3.6-ounce single serve has a suggested retail price of $1.99.
"Look at snack and dessert products in the marketplace and you'll see a clear move towards better-for-you foods with more nutritional value,” said Arnie Koss, co-founder of Brio Ice Cream.
Driven by their passion for healthy and innovative foods, the Koss brothers, the creators of Brio, also founded Earth’s Best Baby Food, and they spent 10 years perfecting Brio. The company tapped into experts, including dietitians and nutritionists as well as former flavor developers from fellow Vermont brand Ben & Jerry’s. The result is a treat that’s indulgent yet guilt-free, according to the company. Brio has 20% less calories and half the fat of typical brands, delivers balanced Omega 3-6-9s, and is rich in antioxidants, protein, probiotics, micronutrients and calcium, said the company.
Earlier this year, Brio was honored by the National Restaurant Association’s 2016 FABI (Food and Beverage Industry) Awards, Engredea’s 2016 NutrAwards and Delicious Living magazine’s 2016 Supplement Awards.
Nutricopia is a subsidiary of aio foods, which is based in Honolulu.