Mars, Burr Ridge, Ill., introduces Milky Way chocolate ice cream bars, adding another iconic brand to its top-selling line of ice cream bars. This new product is available in three formats: single bars for snacking on the go, a 6-unit value pack and 80-calorie miniature bars. The suggested retail price is $1.79 for a single bar, $4.29 for the 6-pack and $4.29 for 12-pack minis.