Marketers Show Resolve in Their New Year's Free-standing Inserts
Unilever, Nestle and Abbott Laboratories piggyback on consumers' traditional New Year's weight-loss resolutions in this week's free-standing inserts.
Unilever states its Slim-Fast shakes (made with nonfat milk and milk protein concentrate) control hunger for as long as four hours, and instructs readers to "try our best tasting shakes ever!"
Nestle offers a money-back taste guarantee of its Boost nutritional beverages, made with milk protein concentrate.
In a separate FSI, Nestle calls its Breakfast Essentials "a smart choice to start a busy day" and "good nutrition from the start." The product, sold as a powder and as a beverage, contains nonfat milk.
Glucerna, a shake containing milk protein concentrate sold by Abbott Labs, is said to contain 66% less sugar and 50% more protein than competing weight loss shakes.
Also taking FSIs this week are PepsiCo's Tostitos cheese-based queso dip, cheesemaker Sargento and ConAgra Foods, the maker of Snack Pack puddings.
See the free-standing inserts and read the entire report.