April 1, 2007
Product and promotion news
More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where Nestlé Nesquik Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Co.’s healthy eating initiative. In conjunction with new food guidelines unveiled last fall to give parents and children healthier eating options, restaurants at California’s Disneyland Resort now automatically offer Nestlé Nesquik Chocolate and Strawberry 100 percent flavored milk or water, 100 percent fruit juice or plain lowfat milk as beverages with kids’ meals. “We’re proud to be a part of Disney’s steps toward better nutrition for kids,” says Cathy Dean, marketing manager for Nestle Nesquik RTD. “We share Disney’s commitment to providing healthier options for children and families, whether at school, on vacation at Disneyland or on the go. Our 8-ounce Nestlé Nesquik products are a great way to give children the benefits of milk in a kid-sized portion that’s fun to drink and tastes great.”
Arden Hills, Minn.-based Land O’Lakes Inc. is doing something to its 1-pound butter box that it has not done in 86 years — changing it. While the butter remains the same, the iconic Land O’Lakes® Butter box will now be available in new western-style packaging in 10 states. The Land O’Lakes Butter box has looked virtually the same since the company’s inception in 1921. As the only nationwide distributor of butter, Land O’Lakes has taken a one-size-fits-all approach until recently. Now, instead of offering its traditional packaging to retailers from coast to coast, the company is adapting some of its packaging to the regional norms of the West. Most butter manufacturers that distribute butter west of the Rockies use western-style packaging. The western-style box and its corresponding butter stick shape differ considerably from their eastern counterparts. The western-style box is larger in appearance, even though it contains the same amount of butter. The sticks of butter in the western-style box appear much shorter and stockier to the eye than traditional sticks.
Boursin has announced an energetic promotional program focused on its two most recently introduced flavors: Fig, Raisin & Nut with an appealing sweet, fruity accent; and Shallot & Chive, a classic pairing with delicate tang. Each is delicious spread on crisp baguette rounds or crackers, complemented by a young red or dry white wine. Both flavors lend flair to simple yet elegant recipes, instantly seasoning ordinary food and turning it into something special. Boursin’s newest varieties are supported by a strong print campaign in leading lifestyle and food magazines throughout the year along with public relations and a dedicated in-store program.
The national celebration of St. Patrick’s Day proves that there’s a bit of Irish in most of us. Now, the cheesemakers at Monroe, Wis.-based Roth Käse USA Ltd. make it possible for cheese lovers to savor a taste of the Emerald Isle all year long, with the Irish Range, a collection of imported and Irish-inspired Wisconsin-made cheeses. The four selections in the Irish Range include Donovan’s Double Diamond Darby, a revival of traditional Derby cheese, a semi-soft table cheese made with whole milk and cultured cream, and aged for six months to develop a slightly sweet flavor with a tangy finish; Emerald Swiss, a mild, nutty cheese perfect for snacking and cooking, aged for six weeks with a delicate, approachable flavor; Kelly’s Cow, with mild-and-mellow flavor and smooth, velvety body to appeal to a broad range of palates, well suited for snacking and melting applications; and Donovan’s Auld Irish Cheddar, imported from Ireland where it’s made by a cooperative of small family farms, a “vintage” cheddar with superior flavor and texture.$OMN_arttitle="Image Makers";?> $OMN_artauthor="";?>