Image Makers
Image Makers
Product & Promotion news
Le Mars, Iowa-based Wells’ Dairy Inc., makers of Blue Bunny
ice cream, novelties and yogurt, has earned the legendary Good Housekeeping
Seal for its “better-for-you” ice creams, dairy desserts and frozen novelties.
The company’s Blue Bunny Carb Freedom™ frozen dairy desserts and novelties are
two new product lines now backed by the Good Housekeeping Seal. Additional Blue
Bunny products carrying the seal are Health Smart® bars, no-sugar-added reduced-fat
ice creams and Sweet Freedom™ novelties. Since 1909, the Good Housekeeping Seal
has been a highly recognized statement of the magazine’s renowned Consumer’s
Policy, which states that if a product bearing the seal proves to be defective
within two years of purchase, Good Housekeeping will replace the product or
refund the purchase price. Any product bearing the Good Housekeeping Seal has
gone through a rigorous evaluation process by the Good Housekeeping Institute.
Borden’s first national print campaign in years brings back
a familiar face. Elsie the Cow is the main attraction in the campaign designed
to introduce the cheese brand to a new generation of consumers, particularly
mothers worried about their kids’ calcium intake. The ads made their debuts
last month in Woman’s Day and Good Housekeeping magazines. As part of the campaign,
consumers are invited to adopt a real cow at www.elsie.com. American Dairy Brands
(ADB), a division of Dairy Farmers of America (DFA), owns the exclusive license
to manufacture and market cheese products under the Borden name.
Famed twins Mary-Kate and Ashley Olsen’s ad for the National
Milk Mustache “got milk?” campaign debuted on May 7. On Whymilk.com, the online
educational resource for consumers from MilkPEP (Milk Processor Education Program),
the ad reads, “We’re not little girls anymore. But that doesn’t mean we’ve stopped
drinking our milk. We know about 15 percent of your height is added during your
teen years and the calcium in milk can help. Who knows, you might be the next
big thing.” Whymilk.com is funded by America’s milk processors and is designed
and maintained to keep teens and moms engaged and educated about nature’s power
drink.
America’s dairy producers, through their checkoff program, have
helped introduce lowfat (1%) white and chocolate milk in fun Milk Jug packaging
as part of the new McDonald’s Happy Meal® menu choices, as the chain rolls out
these new milk products in more than 13,500 McDonald’s stores nationwide. The
Milk Jugs are kid-friendly, colorful, resealable 8-ounce plastic containers
of lowfat white or chocolate milk that feature Ronald McDonald riding a wave
of milk. Starting this month, McDonald’s is the first fast-food restaurant to
offer milk in this packaging nationwide. “Dairy producers played a key role
in this launch through their checkoff program investment,” says Paul Rovey,
an Arizona dairy producer and chairman of Dairy Management Inc. (DMI), which
manages the national dairy checkoff. “If it weren’t for our self-help program
to build demand, this probably wouldn’t have happened. Our investment in research
to make milk more available to kids directly led to the Milk Jug offering at
McDonald’s.” DMI conducted a year-long school milk pilot test of more than 100,000
elementary and secondary school students that found children consumed more milk
when it was offered in different flavors and served cold in fun grab-and-go
containers. McDonald’s then conducted its own pilot test, which saw a 400 percent
increase in McDonald’s milk sales. “Results were so positive the chain decided
to introduce the Milk Jugs nationally,” says Rovey.
Dairy Council of California has received three Sacramento Public
Relations Association awards for its achievements in consumer communications.
Dairy Council received a gold, silver and honorable mention award in the World
Wide Web, short-term public relations campaign and promotional device categories,
respectively. The organization says the awards speak to the excellent communications
programs and campaigns it has that inform key audiences of the healthful benefits
of milk and dairy foods. For more information about the awards, visit www.dairycouncilofca.org.
The American Cheese Society (ACS) invites the public to attend
the Festival of American Cheeses July 24 at the Milwaukee Hilton City Center.
Conference attendees and cheese enthusiasts will get the chance to sample over
600 cheeses. Tickets to this cheese-lovers paradise are $60 and may be purchased
through the ACS Web site, www.cheesesociety.org.
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