Image Makers
Product & Promotion news
Straus Family Creamery, California’s organic dairy and
creamery, and artisan cheesemaker Cowgirl Creamery won high praise and several
awards for their products at the American Cheese Society competition, one of
the world’s largest and most influential contests for American-made
specialty cheeses. Straus Organic Plain Whole Milk Yogurt was awarded first
place in the Yogurts Made From Cow’s Milk category, and the company’s
European-Style Unsalted Sweet Butter with 85 percent butterfat won third place
in the Unsalted Butter category. Cowgirl Creamery, best of show winner at the
2003 competition for its washed-rind Red Hawk cheese, won awards in several
categories including first place for its Mt. Tam and second place for its Pierce
Point, Crème Fraiche and Fromage Blanc. Cowgirl’s handcrafted cheeses
are made exclusively with Straus milk.
Earlier this year, 20 Colorado teens who participated in the
Anti-Defamation League’s (ADL) 2003 Fourth Annual Robert B. Sturm Youth
Leadership Mission unveiled their message of respect that was printed on millions
of Robinson Dairy milk cartons sold in Colorado grocery stores and distributed
statewide to schools, medical facilities, airlines and businesses. The “Respect:
Does Everybody Good” anti-hate ad was printed on more than 15 million
half-pint and half-gallon cartons. “The students hope this ad campaign
will encourage people to engage in conversations about prejudice and hate, and
help others examine their individual responsibility to promote respect and diversity
in our society,” said Nina Sundell, ADL assistant director of education
who worked on the project with the students.
Plymouth, Wis.-based Sargento Foods Inc. showcased its all-American
pride and passion for cheese by saluting nearly 8,000 crew, family and friends
of the USS Ronald Reagan with cheese-themed activities during the ship’s
July 23 homeporting at the North Island Naval Station in Coronado, Calif. The
ship’s crew and their families and friends received a patriotic pier-side
welcome with several Sargento “All-American” cheese activities,
including a complimentary SargentoBurger lunch, a finished 550-pound cheddar
cheese-carved replica of the ship displaying Monterey jack cheese accents, a
Sargento cheese-wedge beanbag toss for children with SargentoBurger-shaped beanbags
and a complimentary photo-ready display of the custom-designed Sargento 50th Anniversary
Cheese Chopper. As the U.S. Navy’s newest addition to the aircraft carrier
fleet (and at the time of its christening, the first aircraft carrier named
for a living former president), the USS Ronald Reagan was commissioned July
12, 2003, at the Norfolk Naval Station in Virginia.
DCI Cheese Co. Inc. leaders Timothy Omer, president, and Stacy
Kinsley, executive vice president, accepted an Ernst & Young Entrepreneur
of the Year award for the state of Wisconsin at a recent banquet in Milwaukee.
The award was given to Mayville-based DCI for its excellence in the Wholesale/Retail
Distribution category. The company was selected from nominations in Wisconsin
by a panel of judges composed of local community and business leaders. DCI was
founded with the purpose of consulting small artisan cheese manufacturers on
how to access specialty cheese markets throughout the United States.
To remind Americans that freshly baked cookies need milk, Pillsbury
and the “got milk?” folks collaborated to put one of the world’s
most beloved characters, the Pillsbury Doughboy, in a new “got milk?”
commercial launched late August. “Without ever mentioning another beverage,
this spot is intensely competitive,” says Jeff Manning, director of the
California Milk Processor Board (CMPB).
Called “Russian Family,” the commercial
opens in St. Petersburg on a dreary winter’s night with a Russian
family soberly sipping their watery soup. Life looks bleak. From nowhere
the unmistakable voice of the Pillsbury Doughboy is heard. Dad looks up,
grandma drops her pot and music begins to play as the Doughboy pushes in a
huge plate of freshly baked chocolate-chip cookies. Life is good. However,
the celebration comes to an end when a horrified mother emerges from the
kitchen screaming, “Moloko!” (milk in Russian) and shakes an
empty milk carton. The music ends, faces drop, mouths clog with warm
cookies and once again, milk deprivation rains terror on the world. The
commercial closes on the shocked face of the Pillsbury Doughboy and, of
course, “got milk?” appears.
Some kids get a chance to go to college because they’re
great athletes. Others receive scholarships because of good grades. But for
14-year-old Charlotte Kramer of Kingsport, Tenn., her ability to create a frozen
yogurt sundae will help pay for her college tuition. TCBY’s Sundae College
Contest asked kids across the country to create a frozen yogurt sundae using
TCBY frozen yogurts and toppings, and give their creation a name. Chosen from
more than 5,000 entrants, the winning treat, Charlotte’s Frozen Hot Chocolate,
is made with chocolate frozen yogurt, chocolate sauce and whipped cream, topped
with marshmallows. From August 15 to September 15, the winning sundae was available
in participating TCBY stores across the country. For her winning entry, the
company will present Kramer with a $5,000 scholarship. In addition, a percentage
of the sales of her creation will go toward her college education.
Riverside, Calif.-based Swiss Dairy has introduced bilingual
labels on its top-selling branded milks. The effort will eventually impact all
Swiss Dairy milk sold at some 9,000 distribution points across Southern California,
the company says. The new labels can be found on Swiss Dairy whole and reduced-fat
milk, with lowfat and fat-free varieties to follow. The company’s bilingual
labels sport Swiss Dairy’s familiar red-and-white trademark branding and
signature milkman — only now, Señor Swiss Dairy reads in Spanish.
Recognizing that parents are taking a closer look at how food
choices impact their family’s overall health and well being, and to make
packing lunches easier this school season, Horizon Organic, Longmont, Colo.,
is introducing several new organic lunchbox options to boost its line of kid-friendly
choices — organic smoothies, single-serve organic juices and organic
banana single-serve milk. “Organic foods are produced without the use
of antibiotics, added growth hormones or dangerous pesticides,” says nutrition
consultant Julie Burns, M.S., R.D. “Families can help reduce their kids’
exposure to added chemicals in food by incorporating organic products into their
diets. An easy way to do that is by providing great-tasting organic foods in
your child’s lunchbox.”
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