At the Institute of Food Technologists (IFT) Food Expo, Pui Yeu (Rei) Phoon was awarded for winning D.D. Williamson’s Beverage Coloring Competition for Students. Ms. Phoon received an expense paid trip to the IFT Annual Meeting in New Orleans. She is a graduate student in Food Science at Purdue University. Her winning entry was a citrus-flavored beverage fortified with beta-carotene, a bioactive lipid antioxidant that contributes both Vitamin A and coloring. The system used to deliver the beta-carotene is the novelty of the beverage.