Old Home Foods has developed an innovative yogurt called Safflower Power Yogurt, which is the first and only yogurt incorporating CLA (conjugated linoleic acid) in the U.S. market. Safflower Power Yogurt is enhanced with Clarinol CLA from Lipid Nutrition. It has all the benefits of yogurt, plus the distinctive health benefits of CLA, which include reducing body fat and increasing lean muscle.
Safflower Power yogurt will be available in the refrigerated section of Minnesota grocery stores beginning in early March in eight varieties: Strawberry, Black Cherry, Blueberry, Banana-Mango, Marionberry, Peach, Pomegranate-Blueberry and Red Raspberry. Safflower Power yogurt is free of gluten and high-fructose corn syrup and contains as little as 160 calories per cup.
Safflower Power Yogurt is the first CLA-enhanced dairy product launched in the United States, which can make unique weight management claims, specific only to CLA. The product is targeted to consumers who want to be fit and stay in shape. Safflower Power Yogurt is about smart decision making – it’s one more thing consumers can do to add a healthier choice to their diet. By eating two 6-ounce servings of Safflower Power Yogurt with Clarinol CLA, along with a healthy diet and regular exercise, consumers can see improved body shape and tone in as little as eight to 12 weeks.
Marianne O’Shea, director in North America for Lipid Nutrition says, “Safflower Power Yogurt was developed to provide a great tasting and uniquely nutritious yogurt to females and males that is highly differentiated from all the rest of the yogurts in the marketplace. With the recent GRAS approval for Clarinol CLA, Lipid Nutrition was able to help Old Home Foods capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with their target consumers, provide application support and help them provide a delicious yogurt while incorporating a health functional ingredient like Clarinol CLA.”
“We are excited to be the first company to offer yogurt with CLA in the United States and the support Lipid Nutrition provided in terms of marketing information and application knowledge was much appreciated in preparation for our product launch,” said Geoff Murphy, chief executive officer of Old Home Foods. “We are especially proud to be able to bring it first to consumers in our home state of Minnesota.”
About Clarinol CLA
Clarinol CLA is the best scientifically substantiated weight management ingredient available on the market. One of the latest published clinical trials with Clarinol CLA in April 2007 in the British Journal of Nutrition, clearly established that Clarinol CLA-reduced fat mass in specific locations on the body, such as the abdomen and thighs. The Clarinol CLA supplemented group demonstrated fat mass reduction already after three months. This further supports the existing body of evidence, which provides a strong basis for a weight management claim on consumer packaging. GRAS approved in July 2008, Clarinol CLA is allowed in the following GRAS categories: fluid milk, yogurt, meal replacement beverages, nutritional bars, soy beverages and fruit juices. Clarinol CLA is available in liquid, powder and emulsion form, which allows a food or dairy company more possibilities to integrate the weight management benefits of Clarinol CLA into different types of applications.
Additionally, Clarinol CLA won the prestigious award for Best Slimming Ingredient in 2005 in France organized by the international scientific organization Internationals Society for Antioxidant in Nutrition and Health (I.S.A.N.H)
About Lipid Nutrition
Lipid Nutrition is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. The multi-awarded company holds a strong position in weight management products like Clarinol CLA and PinnoThin. In addition to weight management, Lipid Nutrition offers a variety of branded products like Marinol-concentrated fish oils for heart health and brain development, VitaTrin for antioxidant health and Betapol human milk fat replacer for infant nutrition. To learn more about Clarinol CLA and Lipid Nutrition visit www.lipidnutrition.com
About Old Home Foods
Old Home Foods has been a Minnesota dairy favorite since 1925 and has a history of community involvement. From cottage cheese, sour cream, yogurts, organic milk, dips, salsa and more, Old Home Foods is a leading marketer of cultured dairy products in the Midwest. Established in St. Paul, Minn., Old Home Foods has created a loyal following for its high-quality, great-tasting and innovative specialty dairy products. Old Home Foods has won top honors in taste tests for its high quality products over the years. For additional information about Safflower Power yogurt, visit www.safflowerpower.com.
Patrick Luchsinger, marketing manager, North America