The drink Purple combines seven of the planet’s most antioxidant-rich fruit juices: acai, black cherry, black current, blueberry, cranberry, pomegranate and purple plum. Ted Farnsworth, CEO of Purple Beverage Co., Fort Lauderdale, Fla., says, “Today’s consumers are very savvy. They’re looking for healthful benefits but want great taste as well.” When asked how he came up with the name Purple, Farnsworth explains, “It is not just because of the drink’s color. In fact, it is really due to the fact that purple pigment in the fruit provides the highest degree of antioxidant benefit, so it just seemed natural to simply call our new beverage Purple.”