IFF is rolling out a range of grapefruit flavor alternatives and oil extenders in response to the global grapefruit shortage. The shortage resulted from a series of hurricanes that devastated the Indian River region in Florida last year-the largest producer of grapefruit in the world. As a market leader in grapefruit compounded flavors, IFF is uniquely positioned to create alternative flavors and extenders that keep grapefruit tonality while containing costs in a difficult market. IFF's new flavors range in character from white or pink grapefruit to a citrus blend with broad appeal. Created without the use of grapefruit oils or extracts, the flavors are available in a variety of forms.

International Flavors & Fragrances Inc.

212/708-7121

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• International Flavors & Fragrances Inc.