2% Milk Ice CreamCompany:Good Humor-Breyers Ice Cream
Location: Green Bay, Wis.
Introduced: March 2003
Details: In fluid milk, 2% milk is the leading segment and represents 37% of category volume, according to data from ACNielsen. Consumers understand that 2% milk is lower in fat than whole milk and a wiser choice when trying to reduce fat in the diet, hence the proliferation, and success of 2% milk cheese. Breyers 2% Milk Light Ice Cream joins Breyers’ line-up of good-for-you ice cream products. A half-cup serving contains 120 calories and 4.5g fat. Vanilla with real vanilla bean specks is the first variety to be introduced. It comes in half-gallon cartons and sells at a suggested retail price of $5.09.
International: Imported Bulgarian Yogurt and CheeseCompany:Tangra Group LLC
Location:Bulgaria and New York
Details: Tangra was established in 1993 to preserve tradition and introduce others to Bulgarian foods. Based in the Rhodope Mountains and the Valley of Thrace, in the southern part of Bulgaria, after the fall of communism, the Stratev family organized several villages in a cooperative focusing on the preparation of natural milk products. The company is currently bringing to the United States four flavors of premium yogurt and 100% sheep’s milk feta cheese.
Distribution: Available for national distribution
Flavored Cheese ChunksCompany:Kraft Foods
Location: Northfield, Ill.
Details:Heeding example from the success of its Hoffman brand line of flavored deli cheeses, Kraft Foods rolls out flavored 8-oz chunks under its signature Kraft brand. Three varieties--Cheddar Bacon, Roasted Garlic Cheddar and Smoky Swiss and Cheddar--are pasteurized process cheese. The fourth, Pepper Jack, is natural cheese.
Lusciously Indulgent Ice CreamCompany:Perry’s Ice Cream Co.
Details:Indiscretion™ Luscious Ice Cream™, superpremium ice cream designed to satisfy America’s favorite food indulgence, debuted on Valentine’s Day 2003. Packaged in rich purple pint containers, varieties are: Spellbound (blood orange sorbet swirled with exotic prickly pear and marula fruit ice cream), Hidden Riches (a sensuous touch of creamy mascarpone cheese ice cream layered with tart marion blackberries, rich cheesecake spirals and flaky phyllo dough), Sweet Revenge (scrumptious caramelized banana- and rum-flavored ice cream spun with banana slices and ribbons of brown sugar), Pure Surrender (sinfully rich, pure vanilla ice cream), After Dark (dark chocolate mousse entwined with succulent raspberries and soft dark cocoa flakes) and Midnight Rendezvous (mocha ice cream fused with ribbons of espresso and morsels of fudge coated almond biscotti).
Distribution:New York, Pennsylvania and Ohio.
Fruit-on-the-bottom Cultured SoyCompany:Stonyfield Farm
Location: Londonderry, N.H.
Introduced: January 2003
Details:The newest addition to the Stonyfield Farm family of yogurts is 6-oz cups of fruit-on-the-bottom cultured soy. Following the successful launch of O’Soy in multi-packs of 4-oz cups last year, the new single-serve cups of O’Soy offer consumers the only fruit-on-the-bottom cultured soy in the marketplace. Flavors are blueberry, lemon, peach, raspberry, strawberry and vanilla. Suggested retail price is 89 cents.