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    ETCETERA

    December 13, 2004
    Safeway
    Garelick Farms, Franklin, Mass., a division of Dean Foods, Dallas, is said to be working with Connecticut-based ad agency Cronin & Co. on a new broadcast campaign, according to Adweek. The campaign is scheduled to launch in January.

    Texas Expresso, a new campus dining concept capturing the feel of 1960s Italy and offering a menu of gelato (Italian-style ice cream), coffees and sandwiches, opened its doors on the University of Texas campus in late September. In addition to introducing the university community to a new eatery, Texas Expresso will also showcase the latest in menu technology as the café sports a 50-inch plasma screen TV menu that will feature the restaurant's full menu selection and daily specials.

    Safeway Grocery's Denver milk plant was among four sites recently honored for extraordinary commitment to Integrated Pest Management. The Gold Medal IPM Partner Awards are presented by Orkin, Inc., Atlanta, and The IPM Institute of North America.

    Danone Group's unit Danone, Asia Pte, Ltd. has signed an agreement to buy a 2% stake in Shanghai-listed Bright Dairy & Food Co, Ltd. one of China's largest dairy products firms. After the stake transfer, the French company will increase its stake in Bright Dairy to nearly 6%. The transaction is pending government approval.

    Carvel Ice Cream, Atlanta, and the National Association of Sports and Physical Education (NASPE), has launched a new campaign-Captain Carvel's Healthy Action Heroes-designed to raise awareness among elementary school children regarding nutrition and fitness. The campaign, which kicked off at Yankee Stadium in September, will have a number of initiatives, including helping elementary schools raise money for playground and athletic equipment.

    Two people have been arrested over the production of 60 tons of fake and low-quality milk powder in China's northeastern province of Heilongjiang. The arrests come months after at least 13 babies died in a similar scandal in Anhui province, according to Reuters, Beijing.

    Getting enough vitamin D, either through the diet or from sunlight, could be important for oral health, based on findings of a recent study funded in part by the Agricultural Research Service. The analytical study looked at a possible connection between vitamin D levels in the blood and periodontal disease, a widespread chronic inflammatory condition marked by a loss of attachment of the thin ligaments that connect teeth with their surrounding bone sockets.

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