Faced with the roller coaster price fluctuations in the vanillin market, David Michael & Co. developed Supervan® in the late 1960s as a captive, in-house ingredient. It was used to make cost-reduced versions of the company's own artificial vanilla flavors. Based on the great successes experienced, the company began offering Supervan to customers who used vanillin. Supervan is an artificial flavor that is a one-to-one replacement for vanillin. It has the characteristic impact of vanillin, and can be used in any application calling for vanillin. While Supervan is a functional replacement for vanillin, many prefer its more rounded flavor character. This gives it a more "natural" flavor profile. Even more importantly, Supervan offers excellent cost savings, according to the company.

David Michael & Co.