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    Kraft rides a roller coaster in this week's FSIs

    By BNP Media Staff
    July 20, 2011
    Kraft rides a roller coaster, Yoplait is pumped with protein and DiLusso goes al fresco in this week’s free-standing inserts.

     





    FSI report for the week beginning July 17, 2011

    Marketing of dairy products slowed to a crawl in this week’s free-standing inserts. Kraft, DiLusso and Yoplait were the only brands active.

    Kraft
    String Cheese offers a $15 discount on a general admission ticket to Six Flags amusement park. Shoppers take specially marked packages to any participating amusement park. Retailer Meijer offers two packages of cheese for $6.

    Hormel's Melting Pot Foods
    promotes its DiLusso brand cheeses and deli meats. In some markets, Jewel-Osco (a Supervalu grocery store) offers $1 savings on the purchase of any half-pound SKU.

    General Mills’
    continues to protein the high protein content of its Yoplait Greek yogurt.

     

    Return to the blog home page.



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