What's Going on in Yogurt?
Sabor Latino, as well as many other branded yogurts, have started becoming available in multi-packs through mainstream grocery stores. Such packaging had traditionally been limited to club stores and select mass merchandisers. Now, you can find what White Plains, N.Y.-based The Dannon Co., refers to as "family packs" in almost all retail venues. These 8-packs of 4-oz cups are available for three of Dannon's product lines: Creamy Fruit Blends™, Danimals® and Light ‘n Fit®.
Marketers are also broadening their portfolio with yogurts formulated to meet specific demographic needs. From babies to toddlers, and baby boomers to seniors, the yogurt category is the first refrigerated dairy segment to participate in the concept of individualization.
Finally, carbohydrate consciousness is evolving to sugar awareness. Companies such as Stonyfield Farm, Londonderry, N.H., have ceased production of Moove Over Carbs™, replacing it with Moove Over Sugar™.
Indeed, there's something for everyone in the booming yogurt category. Yogurt certainly has come a long way in the past decade or so.