Newsline: Pepsi to Market Ben & Jerry's Shakes
If PepsiCo can introduce flavored milk under the Quaker brand, then marketing a Cherry Garcia milk shake ought to be a snap. That seems to be the logic as the nation's No. 2 soft drink company has signed a multi-year U.S. licensing agreement with Ben & Jerry's Ice Cream to sell premium milkshakes.
Reports say the refrigerated shakes will be sold in glass bottles in convenience and grocery stores nationwide and are likely to feature classic Ben & Jerry's flavors.
Rollout is expected by summer.