New Product Review
Carbonated Fruity Milk DrinkCompany: Britvic Soft Drinks
Location: United Kingdom
Introduced: February 2003
Details: U.S. soda companies are not the only ones getting involved with dairy-based beverages. U.K.'s Britvic Soft Drinks offers Freekee Soda, a carbonated blend of fruit juice and milk in two varieties: Strange Strawberry and Odd Orange. The drinks contain no added sugars and are fortified with calcium.
Distribution: Select Western European markets
Smoothie Snack CupsCompany: Kraft Foods
Location: Northfield, Ill.
Introduced: June 2003
Details: Fruit meets milk in a new portable, spoonable treat from Kraft Foods. Jell-O® Smoothie Snacks are sold in six packs of 4-oz cups in the dairy case. Each cup contains 100 calories and is low in fat. Jell-O Smoothie Snacks come in three flavors: Mixed Berry, Peach Mango and Strawberry Banana.
Mini Cheese BarsCompany: Saputo Inc.
Location: Saint-Léonard, Québec, Canada
Introduced: June 2003
Details: Snacking cheese experts are making on-the-go snacking a little more adult-like with new Frigo Cheese Heads Mini Bars of 100% natural cheese. Each 10.5oz bag contains 14 bars. Varieties are mild Cheddar and Colby Jack.
Flavored Milk-based BeverageCompany: The Coca-Cola Co.
Introduced: August 2003
Details: When students went back to school this fall they were introduced to Swerve, a new milk-based beverage in three flavors: Chocolate, Vanana (vanilla and banana) and Blooo (blueberry and strawberry). Swerve is currently only available in the school channel-making it exclusive to students ages 13 to 19. Made with nonfat milk and sold in 11-oz cans, one serving provides 30% of the Reference Daily Intake (RDI) of calcium, vitamin D, vitamin A and vitamin C. Packaging sports the "Real" milk seal of the American Dairy Assn., and carries the American Heart Assn., emblem, certifying that Swerve meets the AHA's nutritional guidelines. Swerve is sold primarily through school vending machines.
Inclusion-packed Cone NoveltyCompany: Matterhorn Ice Cream Co.
Location: Caldwell, Idaho
ntroduced: October 2003
Details: Research shows that consumers want more of the "good stuff" in their novelties, so Matterhorn figured out a way to give consumers what they want. The new Cherry Glacier Cone is a waffle cone filled with rich vanilla ice cream variegated with cherry syrup and cherry-filled mini-chocolate cups. The whole thing is hand dipped into chocolate and topped with chocolate bits. Sold as a single-serve item for impulse venues, the Glacier Cone gives consumers great-tasting inclusions in every bite.