Wearing pajamas to work is part of the daily routine at the Cereality Cereal Bar & Café, which opened recently near a college campus in Philadelphia. The 1,500 square foot cafe, designed to make cereal eating an out-of-home "experience," offers 30+ different cereal varieties, 30+ different toppings, a variety of milks and choices of hot and cold beverages. This cafe is the company's first outside of the Arizona State University pilot store, which opened in August 2003.