Clean label is a broad concept without a clear definition, but holistically, it’s about simplicity, clarity, and transparency. In fact, some ingredient suppliers only offer organic, non-GMO, and sustainably sourced ingredients.
Today’s consumers are more committed than ever before to their health and wellbeing. They seek out dairy products with clean and clear labels that include ingredients that are on-trend, recognizable and GMO-free as well as ticking dietary requirements such as being kosher and halal.