During a June 1 event at the Raley’s location on Freeport Blvd in Sacramento, Calif., the CMAB and representatives from Raley’s and the Yolo Food Bank outlined the matching funds initiative that will provide up to 13,000 gallons – more than 200,000 servings – of fluid milk to 12 food bank sites.

Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,

Yee joins the CMAB with more than 20 years of experience at Safeway/Albertsons Companies where he held a wide range of leadership positions including Assistant Store Manager, Business Process Analyst, Category Analyst, Sourcing Manager, Senior Brand Manager, Senior Product Manager, and most recently Product Manager overseeing dairy categories.

The four cohort winners will each receive $50,000 in resources and funding to scale their products in California and will compete for an additional $100,000 in support based on continued performance.

The “Celebrate Hispanic Heritage Month with California’s Hispanic Dairy” promotion is designed to elevate awareness for Hispanic-style cheeses, cremas, breakfast cream and dips at Texas retailers using integrated digital media and in-store elements

This year's Real California Milk Excelerator, created in partnership with New York-based innovation consultancy VentureFuel Inc., brings a new, expansive focus to accelerate any dairy-based product — from traditional consumer food and beverage items to textiles, haircare and beyond.

The partnership kicks off the release of California Freestyle music track, ad campaign.

The California Milk Advisory Board (CMAB), Tracy, Calif., said it kicked off its 2022 Real California Pizza Contest, the fourth annual search for the best pizza recipes using Real California Cheese.

The Foodservice Division of the California Milk Advisory Board (CMAB) announced the kickoff date for its 4th Annual Real California Pizza Contest, the return of the CADairy2Go competition and the rollout of a new culinary event focusing on Cal-Mex to round out its foodservice events for 2022.

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on holiday breakfast traditions with dairy.