CMAB promotes four accomplished individuals who have played vital roles in advancing CMAB’s mission to support California’s dairy families by increasing demand for dairy products made with Real California Milk.
CEO John Talbot (pictured) will retire by the end of 2025 after more than a decade of leadership of the dairy marketing organization. Bob Carroll, CMAB’s current vice president of Business Development, has been selected as his successor.
Mornings Mean More communicates messages of re-establishing morning routines while offering delicious and nutritious breakfast solutions for busy mornings.
Throughout the month of June, California dairy families, through the CMAB, will match customer in-store and online Food For Families donations, dollar-for-dollar (up to $30,000) to provide California dairy products to feeding programs.
The California Cheese Wreath kit features three cow's milk specialty cheeses made with Real California Milk from the state's farm families, candied pecans, dried citrus wheels, raisins, honey, crackers, and herbs along with a round bamboo cheese board.
November 29, 2023
In the spirit of giving, for each kit ordered a donation of $20 will be made to provide fluid milk to Feeding America food banks in California in support of families in need.
The promotion, which runs Nov. 8 through Dec. 31, will be geotargeted around 1,162 California stores including Ralphs, Safeway, Raley’s, Mollie Stone’s, and Cardenas, among others.
October 23, 2023
he annual campaign – titled Holiday Mornings Mean More – debuted in 2020 and focuses on the California market.
The California milk donations will be distributed to 12 Food For Family partner food banks.
June 2, 2023
During a June 1 event at the Raley’s location on Freeport Blvd in Sacramento, Calif., the CMAB and representatives from Raley’s and the Yolo Food Bank outlined the matching funds initiative that will provide up to 13,000 gallons – more than 200,000 servings – of fluid milk to 12 food bank sites.
Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,