The “Celebrate Hispanic Heritage Month with California’s Hispanic Dairy” promotion is designed to elevate awareness for Hispanic-style cheeses, cremas, breakfast cream and dips at Texas retailers using integrated digital media and in-store elements

This year's Real California Milk Excelerator, created in partnership with New York-based innovation consultancy VentureFuel Inc., brings a new, expansive focus to accelerate any dairy-based product — from traditional consumer food and beverage items to textiles, haircare and beyond.

The partnership kicks off the release of California Freestyle music track, ad campaign.

The California Milk Advisory Board (CMAB), Tracy, Calif., said it kicked off its 2022 Real California Pizza Contest, the fourth annual search for the best pizza recipes using Real California Cheese.

The Foodservice Division of the California Milk Advisory Board (CMAB) announced the kickoff date for its 4th Annual Real California Pizza Contest, the return of the CADairy2Go competition and the rollout of a new culinary event focusing on Cal-Mex to round out its foodservice events for 2022.

The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on holiday breakfast traditions with dairy.

The California State University and Fresno Foundation, in partnership with the California Dairy Innovation Center (CDIC), announced the receipt of a $1.8 million award from USDA’s Agricultural Marketing Service to create a “Pacific Coast Coalition” to support dairy businesses in California, Oregon and Washington in the development, production, marketing and distribution of dairy products.

Sweet treats with functional benefits took home the four finalist spots this week in the Real California Milk Excelerator product innovation competition created by the Tracy, Calif.-based California Milk Advisory Board (CMAB) and VentureFuel, New York.

The third edition of the CMAB’s dairy product innovation competition partnership with New York-based innovation consultancy VentureFuel Inc. will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a slot in the final competition. 

The California Milk Advisory Board (CMAB) announced the launch of an October consumer promotion focused on "Real California Butter" as the foundation of the fall baking season.