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It seems that butter producers picked their numbers wisely. The cooking staple and flavor booster continues to show positive growth, with dollar sales of butter/butter blends up 1.3% (to $3,131.4 million) and unit sales jumping 2.5% (to 840.6 million) during the 52-week period ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.
Team Butter has been empowered by recent health studies about its benefits to set a pick on its margarine opponent and drive for the hoop. In the 52 weeks ending Aug. 12, 2018, dollar sales for butter jumped 5.8%, while unit sales rose 1.8%, Chicago-based market research firm IRI reported.
A growing number of Americans seem to be convinced that some things are just better with butter. According to data from the USDA, per-capita consumption of butter reached 5.7 pounds in 2016 — up a 1.4 pounds since 1996 and a full pound since 2006.
Retail sales of branded butter showed gains on private label butter in the last year. Though dollar sales of private label butter increased 3.4%, unit sales decreased 1.3%, suggesting that retailers raised prices.
Butter churners wait in line for cream behind manufacturers of fluid products. With dairies making full-fat varieties of milk, yogurt, cheese and ice cream, there is less cream available for butter.
Wholesale prices for butter reached a record high at the CME Group this year. The outlook is that U.S. demand for butter will ease. It is also possible that foreign butter will come to America.