Dairy marketers promote new products in this week's FSIs

Multinational food makers Unilever and Nestle tout their new dairy products in this week’s free-standing inserts. Also in this issue:LaLa, Frigo, Yoplait and more.

Multinational food makers Unilever and Nestle tout their new dairy products in this week’s free-standing inserts.

 

Coffee-mate Natural Bliss is a new all-natural coffee creamer. The Nestle brand states, “Discover how delicious natural can be.” A quick-response code leads to a 45-second commercial, where Coffee-mate then asks readers to “like” it on Facebook. The creamer, sold in the dairy aisle, is available in caramel, vanilla and sweet cream flavors. Coupon: 55 cents toward any SKU.

 

Abbott Nutrition promotes a new high-protein shake, along with a line-up of its other nutritional supplements. The shake, made with milk protein concentrate, contains 25 grams of protein, 5 grams of sugar and is low-fat. Coupon: $1 on any multipack SKU

 

Unilever returns with an FSI for its new Magnum ice cream stick novelties. Coupon: $1 toward any SKU.

 

LaLa instructs readers to “Drink the perfect snack,” in referring to its yogurt smoothie. A secondary headline in Spanish reads, “Deliciosamente perfecto en cualquier momento.” LaLa touts the drinks as being made with real fruit, containing no high-fructose corn syrup and being rich in calcium. Coupon: Buy one 8.10-ounce SKU, receive another free. The offer is repeated in Spanish.

 

Frigo Cheese Heads from Saputo calls itself “America’s favorite string cheese.” Frigo states the product is “high in calcium, 100% natural cheese and individually wrapped.” Coupon: $1 on any 10-ounce or larger SKU.

 

General Mills’ Yoplait contains to tout its Greek yogurt as high in protein and “great for snacking satisfaction.” Coupon: 50 cents toward any two SKUs.

 

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