Articles by Josh White

Case Study

How branding put Maple Hill at the top of the grass-fed dairy business

A change in visual messaging helped the company achieve greater success

February 14, 2020

At a time when people are eating healthier and living greener, you'd think 100% organic grass-fed dairy would be an easy sell.

Avoid 3 common mistakes when launching a dairy food product

If your new product is failing to connect with customers, think twice before heading back to the drawing board.

Josh White

October 8, 2019

Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.

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Articles by Josh White

How branding put Maple Hill at the top of the grass-fed dairy business

Avoid 3 common mistakes when launching a dairy food product

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