Articles by Victor Zaborsky

Milk’s Olympic approach to disrupt, engage

MilkPEP is putting milk brands at the center of the 2020 Olympic Games conversation

February 17, 2020

Faced with challenging times, it's time for the milk category to regain the narrative and recapture the attention of core consumers.

To get kids to drink more milk, start with mom

Reinforce — and reignite — mom’s passion for milk

Victor Zaborsky

February 6, 2018

Kids love milk, and, according to the latest research from MilkPEP, many of them would drink more of it if it were offered. While we know that kids represent the greatest milk volume opportunity, we also know that to win with them, we have to win over their most important influencer: mom.

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Articles by Victor Zaborsky

Milk’s Olympic approach to disrupt, engage

To get kids to drink more milk, start with mom

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