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    Home » Topics » News

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    IDFA logo

    IDFA encourages Trump administration to ‘stay the course’ in U.S.-Kenya negotiations

    IDFA encouraged the administration to continue to pursue a trade agreement with the African continent’s seventh-largest economy, but voiced its concern for Kenya’s protectionist measures over its dairy sector.
    August 6, 2020

    In a letter to U.S. Trade Representative Robert Lighthizer regarding trade negotiations between the governments of the United States and Kenya, the International Dairy Foods Association (IDFA) said a U.S.-Kenya agreement has the potential to provide tangible market access for U.S. food and agricultural exports to Kenya’s growing economy.


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    Snackcelerator competition

    CMAB announces the return of the Real California Milk Snackcelerator competition

    The startup competition aims to inspire new ideas integrating the flavor and functionality of California dairy into snack formulations that meet the needs of today’s consumers.
    August 5, 2020

    The California Milk Advisory Board (CMAB), Tracy, Calif., announced the return of its dairy product innovation competition with the launch of the Real California Milk Snackcelerator.


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    Cedar Crest 4-H flavor competition

    Cedar Crest accepting entries for its 2021 4-H flavor competition

    More than 1,600 Wisconsin clubs are eligible to create and submit a flavor recipe.
    August 5, 2020

    Cedar Crest Ice Cream, Cedarburg, Wis., and the Wisconsin 4-H Foundation teamed up again to present the Cedar Crest Ice Cream 4-H Flavor Contest for Wisconsin 4-H clubs.


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    Sweet Taste of Victory photo

    Perry’s Ice Cream becomes official ice cream partner of the Cleveland Indians

    The new partnership extends through 2023.
    August 4, 2020

    On Aug. 3, the Cleveland Indians announced a new partnership with Perry’s Ice Cream Company Inc., Akron, N.Y.


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    Nina Dobrev

    Activia recruits Nina Dobrev and Daybreaker for virtual dance party

    The collaboration kicks off the brand’s revamped “Gut Health Challenge,” as part of the larger A to Z campaign that boosts awareness about the gut’s link to wellbeing.
    August 4, 2020

    Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is continuing on its mission as a modern gut health innovator by bringing to life a new collaboration with Daybreaker — the global morning dance movement and wellness community — and actor, producer and philanthropist Nina Dobrev.


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    Got milk logo

    ‘Got milk?’ makes a return

    MilkPEP is bringing the iconic tagline forward on the national stage to a new generation of milk drinkers.
    August 3, 2020

    When things got tough this year, Americans went out and got milk — lots of it.


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    Dairy briefs

    Dairy briefs

    News from dairy processors, suppliers and associations.
    July 31, 2020

    Land O’Lakes Inc. said Heather Malenshek will join the organization as chief marketing officer, effective Sept. 8, 2020.


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    dairy foods news

    Dairy, other groups praise Senate letter on common food and wine terms

    The letter urges the administration to make greater strides to protect these terms.
    July 31, 2020

    The Consortium for Common Food Names (CCFN), the U.S. Dairy Export Council (USDEC), National Milk Producers Federation, the American Farm Bureau Federation, the North America Meat Institute, the National Association of State Departments of Agriculture and the Wine Institute praised a bipartisan Senate letter sent July 30 to U.S. Trade Representative (USTR) Robert Lighthizer and U.S. Agriculture Secretary Sonny Perdue.


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    Philadelphia brand Easiest Fundraiser

    Philadelphia cream cheese launches the ‘Easiest Fundraiser’ on National Cheesecake Day

    The brand will donate 100 meals to Feeding America for each tagged post of a cheesecake on Twitter.
    July 30, 2020

    July 30 is National Cheesecake Day, and Philadelphia cream cheese is launching a fundraiser that makes supporting a good cause as easy as making a cheesecake.


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    IDFA logo

    U.S. Sen. Tina Smith introduces bill to help dairy processors weather COVID-19 economic crisis

    IDFA released a statement in support of the legislation.
    July 30, 2020

    On July 28, U.S. Senator Tina Smith (D-Minn.) — a member of the Senate Agriculture Committee — introduced legislation to create a loan program to provide relief to dairy processors who have been affected by the coronavirus pandemic and the resulting economic crisis, said the Washington, D.C.-based International Dairy Foods Association (IDFA).


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