The Hood Sportsmanship Scholarships awarded by Lynnfield, Mass.-based HP Hood is now in its third year of recognizing high school seniors in New England.
Jenn and Len Jocson were used to their nine-year-old son Josiah’s picky eating habits. Chicken and pizza were the norm. When Josiah went back to school in the fall, they were quite surprised when he suddenly asked for foods from all five food groups.
In 2011, Prairie Farms Dairy, Hazelwood, Mo., decided to incorporate its milk and cultured products into its “Make Tracks at the Zoo” sponsorship at this annual St. Louis Zoo event. (Previously, ice cream items had been the focus of the processor’s participation.)
Goldenrod Dairy, Symsonsia, Ky., took the Milk Mustache Tour to Bowling Green, Ky.’s Diddle Arena for the Kentucky High School Athletic Association’s girls “sweet 16” basketball tournament.
The marketing team at the milk processing arm of Kroger Co., Cincinnati, Ohio, created a themed label for half-gallon jugs of low-fat chocolate milk for its “Chocolate Milk – The Official Drink of Halloween” campaign.
While Sunnyside Farms had previously teamed with its owner Save Mart Supermarkets (a unit of Super Store Industries) on a sponsorship of the Amgen Tour of California, the dairy processor had not put its efforts into promoting solely one product at the cycling event.
To encourage more milk consumption among high school students, Producers Dairy Foods, Fresno, Calif., partnered with the California Milk Processors Board for its second annual three-week Got Milk? Breakfast Challenge. Fresno Unified School District high schools were invited to participate in the contest.
Lehigh Valley Dairy Farms, Lansdale, Pa., promoted its chocolate milk offerings in Walmart stores in the Northeast during a month-long “Official Drink of Halloween” program in October 2010.
Dean Foods Co. announced a loss of $0.05 per diluted share in the fourth quarter 2011, compared to a fourth quarter 2010 loss of $0.11 per diluted share
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