Today’s consumers are more willing to seek out and try new food products. Delivering products to meet a diverse range of interests is a key to keeping consumer brand loyalty. So what should cultured dairy product processors do to grow and maintain sales and profitability?
And developing a style of its own, Puerto Rico-based Orgánica Yogurt hand-packs its premium yogurt parfaits made with 100% natural fruit and no preservatives. The highly perishable product is sold at coffee shops, bakeries and Starbucks across the island.
Indeed, Aussies are giving the Greeks some competition in the premium yogurt sector. Bellvue, Colo.-based Noosa Yoghurt has developed a line of Australian-style honey-sweetened whole milk yogurts. They are packaged in multi-serving 8- and 16-ounce clear containers that visually communicate the premium, high-integrity fruit that is included. Varieties are: Blueberry, Honey, Mango, Peach, Raspberry and Strawberry Rhubarb.
Wallaby Yogurt Co., Napa Valley, Calif., a family-owned producer of organic yogurts, adds two product lines — Wallababy Organic Whole Milk Yogurt for Babies and Joey Organic Lowfat Yogurt for Kids — to its growing range. Both lines are sold in packs of four 4-ounce cups, an ideal size for young appetites.
The U.S. Census Bureau’s “Statistical Abstract of the United States: 2012” reveals that per capita yogurt consumption has increased more than 400% during the past 30 years. Further, data indicate that yogurt is the fastest-growing segment in the dairy category, with sales figures suggesting that growth is driven largely by the explosion of specialty yogurts, which include regional recipes, flavors for children and functional formulations.
Lifeway Foods Inc., Morton Grove, Ill., continues to grow its presence in the freezer…and its marketing efforts to kids. The company is taking its popular Probugs Kefir drinkable product and freezing it in fun, interactive squeeze tubes designed to entertain as well as satisfy the company’s youngest customers.
Developing a style of its own, Puerto Rico-based Orgánica Yogurt hand-packs its premium yogurt parfaits made with 100% natural fruit and no preservatives.
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