Häagen-Dazs announces limited-edition ruby cacao collection
The ice cream products are the first to feature ruby cacao in the United States.
Nestlé USA’s Häagen-Dazs brand, Minneapolis, said it is bringing a new taste and color experience to its premium ice cream for a limited time. The Häagen-Dazs ruby cacao collection is the first line of ruby cacao ice cream products in the United States. The line is now available in stores nationwide.
According to Häagen-Dazs, ruby cacao beans can be found in Ecuador, Brazil and Ivory Coast. From there, the ruby hue and flavor are released during the bean's unique fermentation process.
"The Häagen-Dazs brand encourages consumers to indulge in the finest, and the ruby cacao collection is an extraordinary new experience for people to try," said Rachel Jaiven, Häagen-Dazs brand manager. "The flavor is fresh, fruity and smooth, with an aftertaste of berry and a hint of cacao. The brand has expertly paired ruby's unique, delicious taste profile and intriguing color with decadent Häagen-Dazs ice cream, offering consumers a variety of ways to experience this exceptional innovation."
The Häagen-Dazs ruby cacao bean products include Ruby Cacao Crackle Pistachio Sweet Cream Trio Crispy Layers, which features crispy ruby cacao layers complementing creamy layers of Häagen-Dazs pistachio and sweet cream ice cream to deliver a unique texture and flavor combination. Häagen-Dazs said the offering has a suggested retail price of $5.49 for a 14-ounce container.
According to Häagen-Dazs, the line also includes Ruby Cacao ice cream bars, which feature sweet cream ice cream dipped in a rich ruby cacao coating with berry fruity notes. The suggested retail price is $4.49 for one box of three bars.
Häagen-Dazs said the ruby cacao collection will be available only through September. Häagen-Dazs shops also will offer ruby cacao sundaes, dipped bars and cones starting Feb. 1, 2020.